Work I've built
Each one covers what was there when I arrived, what I built, the numbers, and what it cost, said out loud.
An attribution system, built in six weeks, outside Salesforce
A global multi-brand B2C company, 2025
Marketing attribution built outside Salesforce in six weeks: all 34 tracking parameters captured, daily ROAS by campaign, under $1,000 a year to run.
Every client's relocation roadmap, drafted in minutes so the coach can make it personal
A relocation coaching business, 2026
The coaches were building each roadmap by hand, starting from an old one. Now a first draft that already fits the client is ready about two minutes after the form.
A community calendar, built in a weekend to run without me
A local organization, 2026
A local organization asked for help with social media. The real gap was one place to find the community's events.
The content engine's record is a post, not a case study: How the measurement works